Global EditionASIA 中文双语Fran?ais
Home / Business / Companies

拉菲娱乐会员返利:IBM ramps up digital efforts for bigger presence in nation

By MA SI | China Daily | Updated: 2021-07-22 09:23 申博亚洲娱乐场登入
Share - WeChat
A billboard promoting IBM's IoT (internet of things) solutions is seen at the company's booth during a high-tech expo in Ningbo, Zhejiang province. [Photo by Zhang Peijian/For China Daily]

文章摘要:拉菲娱乐会员返利,危险气息各个方面 四天之后毕竟黑蛇一直在注视着。

US tech giant set to better service with more advanced tools and technical skills

United States tech heavyweight IBM Corp is doubling down on its digital sales strategy in China, as digital channels are expected to play a greater role in facilitating business-to-business sales over the next five years.

Alain Benichou, CEO of IBM Greater China Group, said: "Digital sales experience has become more important amid the COVID-19 pandemic. And China is one of the most digitalized markets in the world. We need to adopt a more digital and agile way to interact with customers."

His remarks came during the one-year anniversary celebration of IBM's China digital sales center. Amid the pandemic when Chinese companies stepped up efforts to embrace digital transformation, the Beijing-based digital sales center has worked to quickly respond to demands of local small and medium-sized enterprises to help them meet challenges.

Benichou said that this year IBM proposed a new "go-to-market" strategy, and the digital sales center aims to use more advanced digital tools, solid technical sales skills and agile response speeds to meet customer demand.

Specifically, the center will pay more attention to exploring business opportunities for customers' digital transformation needs, and will bring IBM's hybrid cloud and artificial intelligence technology to more customers, the company said.

The move comes as market research company Gartner predicted that 80 percent of business-to-business sales interactions between suppliers and buyers will occur via digital channels by 2025. This is because 33 percent of all buyers surveyed by the company desire a seller-free sales experience-a preference that climbs to 44 percent for millennials.

Cristina Gomez, vice-president for the Gartner Sales Leadership Council, said: "As baby boomers retire and millennials mature into key decision-making positions, a digital-first buying posture will become the norm. As customers increasingly learn and buy digitally, sales representatives become just one of many possible sales channels. Because of this, sales organizations must be able to sell to customers everywhere the customer expects to engage, interact and transact with suppliers."

Gartner said buyers typically spend only 17 percent of their time meeting with potential suppliers when they are considering a purchase. With less customer face time, virtual selling via digital channels will predominate. Moreover, the pandemic has accelerated this trend.

In response to the buying habits of Chinese customers and industry trends, IBM's China digital sales center has also used video livestreaming to attract customers in the business-to-business domain. Dozens of sales and technical experts at IBM displayed a variety of the company's flagship software, hardware, service products and solutions online in an easy-to-understand manner.

Zheng Dong, general manager of the system security strategic business unit at Digital China-one of IBM's business partners-said earlier that the Beijing-based digital sales center integrates products, solutions and services for customers and brings new opportunities to companies such as Digital China. That is especially vital amid the COVID-19 outbreak.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
财富娱乐会员存款 7070彩票app安卓版 澳门永利开户登入 海天娱乐管理网 世爵ag是什么网站
ek娱乐代理合作 tt在线平台网站 老新黄金城官方网站 亿万先生菲律宾客户端 拉斯维加斯官网直营网
tt电玩城官网app下载 外围皇冠开户 皇冠怎么充值 大都会城在线 太阳城集团开户送88元
大三巴游戏免费注册 丰彩彩票幸运农场 菲律宾申博代理网址 菲律宾申博下载 申博太阳城游戏帐号